Twitter CEO Dick Costolo wants to be bigger in Japan, “aggressively” beef up sales staff
Twitter is aiming to increase
its sales operations in Japan as it focuses on developing its
business Japan, as part of its efforts to grow revenue from
overseas, Bloomberg reports.
Speaking during a visit to Japan, CEO Dick Costolo revealed
that the company will "aggressively" hire more sales staff in
the country as it looks to take advantage of the platform's
popularity in the country.
Twitter has taken some time to develop its monetisation
strategies but advertising is very much a key part of
that. Research from eMarketer predicts that its revenue from
ads will triple to reach $540 million by 2014, and overseas markets
are an important area of growth away from its home turf.
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Source - http://thenextweb.com/asia/