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News 16

Twitter CEO Dick Costolo wants to be bigger in Japan, “aggressively” beef up sales staff

Twitter is aiming to increase its sales operations in Japan as it focuses on developing its business Japan, as part of its efforts to grow revenue from overseas, Bloomberg reports.

Speaking during a visit to Japan, CEO Dick Costolo revealed that the company will "aggressively" hire more sales staff in the country as it looks to take advantage of the platform's popularity in the country.

Twitter has taken some time to develop its monetisation strategies but advertising is very much a key part of that. Research from eMarketer predicts that its revenue from ads will triple to reach $540 million by 2014, and overseas markets are an important area of growth away from its home turf.

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