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News 31

Japanese ad giant Dentsu to buy UK's Aegis for $5 billion

(Reuters) - Japanese ad giant Dentsu is buying marketing group Aegis for 3.2 billion pounds ($5 billion), the biggest deal in its history as it seeks to expand outside its home market with the British firm's European and digital business.

Dentsu said it had agreed to pay 240 pence for each Aegis share, a 48 percent premium to the closing price on Wednesday, sending shares in the target group up 45 percent to 235 pence.

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Source - http://uk.reuters.com/

 

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