News 37
Canada Tourism launches global ad review
The Canadian Tourism Commission has kicked off a review of its
estimated £30 million international advertising arrangements.
The board is currently drawing up a shortlist of agencies and
networks to contest the account, which will span various markets
including the UK.
DDB Canada is the incumbent on the business. The agency's most
recent campaign for the board used the line "Canada… is" and
focused on exploring the country's attractions from a tourist's
point of view.
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Source - http://www.campaignlive.co.uk/go/home/