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News 38

VisitBritain goes to Tokyo to secure more business from Japan

VisitBritain is leading a tourism delegation to Japan, the home of 1.7 million High Net Worth Individuals second only to US, to build on the profile Britain received in 2012.

The national tourism agency will introduce key travel trade buyers form the world's third largest economy to 18 British tourism businesses in Tokyo on 21st and 22nd November. The trip follows VisitBritain's successful mission to China this week where a record number of delegates met with Chinese travel trade.

As well as 121 business appointments, the Japan Mission will see a series of meetings and strategic tourism seminars looking to secure more business from a pro Britain market. The strong delegation includes; tourist attractions, musical organisations, hotels, airlines, specialist tour operators and tourist boards.

Japan remains significant for Britain and is one of the world's top 10 largest source markets for tourism expenditure. In 2011, Britain welcomed a 6% increase in arrivals from Japan (237,000 visitors spending £191 million) compared to the previous year. VisitBritain's aim is to reverse the decline seen in recent years and attract an additional 61,000 visits by 2020 which would equate to welcoming 298,000 visitors.

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